BORN IN DALLAS, TEXAS I WAS ALWAYS DRAWN TO THE GLITZ, THE GLAM, AND THE WILD WEST; HOWEVER, I ALWAYS STOOD OUT AND PUSHED PEOPLE’S BUTTONS BY NOT SUGAR COATING MY OPINIONS AND FOLLOWING MY OWN MAP INSTEAD OF GOOGLE.
I’M DRAWN TO EMERGING TECHNOLOGIES, DIGITAL PLATFORMS, AND THE PSYCHOLOGICAL ASPECTS OF CONSUMERISM. OTHER PASSIONS OF MINE ARE FASHION, MODERN ART, AND CARS. I AIM TO REDEFINE THE VISUAL NORMS OF ADVERTISING AND LUXURY BY INTEGRATING TECHNOLOGY AND CREATING COMPELLING VISUALS THAT MAKE THE CONSUMER FEEL THAT THEY ARE THE PREMIUM VERSION OF THEMSELVES.
MY EXPERIENCES IN FASHION AND PR HAVE TAUGHT ME TO GIVE ANY PRODUCT A DNA THAT IS RELATABLE AND HOW TO BE DIGITALLY SAVVY. I GRADUATED FROM PARSONS SCHOOL OF DESIGN IN NEW YORK CITY WITH A BBA IN STRATEGIC DESIGN AND MANAGEMENT AND I AM CURRENTLY IN THE ART DIRECTION PROGRAM AT MIAMI AD SCHOOL EUROPE IN BERLIN.
BORN IN DALLAS, TEXAS I WAS ALWAYS DRAWN TO THE GLITZ, THE GLAM, AND THE WILD WEST; HOWEVER, I ALWAYS STOOD OUT AND PUSHED PEOPLE’S BUTTONS BY NOT SUGAR COATING MY OPINIONS AND FOLLOWING MY OWN MAP INSTEAD OF GOOGLE.
I’M DRAWN TO EMERGING TECHNOLOGIES, DIGITAL PLATFORMS, AND THE PSYCHOLOGICAL ASPECTS OF CONSUMERISM. OTHER PASSIONS OF MINE ARE FASHION, MODERN ART, AND CARS. I AIM TO REDEFINE THE VISUAL NORMS OF ADVERTISING AND LUXURY BY INTEGRATING TECHNOLOGY AND CREATING COMPELLING VISUALS THAT MAKE THE CONSUMER FEEL THAT THEY ARE THE PREMIUM VERSION OF THEMSELVES.
MY EXPERIENCES IN FASHION AND PR HAVE TAUGHT ME TO GIVE ANY PRODUCT A DNA THAT IS RELATABLE AND HOW TO BE DIGITALLY SAVVY. I GRADUATED FROM PARSONS SCHOOL OF DESIGN IN NEW YORK CITY WITH A BBA IN STRATEGIC DESIGN AND MANAGEMENT AND I AM CURRENTLY IN THE ART DIRECTION PROGRAM AT MIAMI AD SCHOOL EUROPE IN BERLIN.
BORN IN DALLAS, TEXAS I WAS ALWAYS DRAWN TO THE GLITZ, THE GLAM, AND THE WILD WEST; HOWEVER, I ALWAYS STOOD OUT AND PUSHED PEOPLE’S BUTTONS BY NOT SUGAR COATING MY OPINIONS AND FOLLOWING MY OWN MAP INSTEAD OF GOOGLE.
I’M DRAWN TO EMERGING TECHNOLOGIES, DIGITAL PLATFORMS, AND THE PSYCHOLOGICAL ASPECTS OF CONSUMERISM. OTHER PASSIONS OF MINE ARE FASHION, MODERN ART, AND CARS. I AIM TO REDEFINE THE VISUAL NORMS OF ADVERTISING AND LUXURY BY INTEGRATING TECHNOLOGY AND CREATING COMPELLING VISUALS THAT MAKE THE CONSUMER FEEL THAT THEY ARE THE PREMIUM VERSION OF THEMSELVES.
MY EXPERIENCES IN FASHION AND PR HAVE TAUGHT ME TO GIVE ANY PRODUCT A DNA THAT IS RELATABLE AND HOW TO BE DIGITALLY SAVVY. I GRADUATED FROM PARSONS SCHOOL OF DESIGN IN NEW YORK CITY WITH A BBA IN STRATEGIC DESIGN AND MANAGEMENT AND I AM CURRENTLY IN THE ART DIRECTION PROGRAM AT MIAMI AD SCHOOL EUROPE IN BERLIN.
BORN IN DALLAS, TEXAS I WAS ALWAYS DRAWN TO THE GLITZ, THE GLAM, AND THE WILD WEST; HOWEVER, I ALWAYS STOOD OUT AND PUSHED PEOPLE’S BUTTONS BY NOT SUGAR COATING MY OPINIONS AND FOLLOWING MY OWN MAP INSTEAD OF GOOGLE.
I’M DRAWN TO EMERGING TECHNOLOGIES, DIGITAL PLATFORMS, AND THE PSYCHOLOGICAL ASPECTS OF CONSUMERISM. OTHER PASSIONS OF MINE ARE FASHION, MODERN ART, AND CARS. I AIM TO REDEFINE THE VISUAL NORMS OF ADVERTISING AND LUXURY BY INTEGRATING TECHNOLOGY AND CREATING COMPELLING VISUALS THAT MAKE THE CONSUMER FEEL THAT THEY ARE THE PREMIUM VERSION OF THEMSELVES.
MY EXPERIENCES IN FASHION AND PR HAVE TAUGHT ME TO GIVE ANY PRODUCT A DNA THAT IS RELATABLE AND HOW TO BE DIGITALLY SAVVY. I GRADUATED FROM PARSONS SCHOOL OF DESIGN IN NEW YORK CITY WITH A BBA IN STRATEGIC DESIGN AND MANAGEMENT AND I AM CURRENTLY IN THE ART DIRECTION PROGRAM AT MIAMI AD SCHOOL EUROPE IN BERLIN.
CLASH CAMPAIGN
CARTIER
This campaign reimagines Cartier Clash within an architectural world inspired by New York City and the Chrysler Building. Bold geometric forms, metallic surfaces, and contrasting textures echo the collection's signature duality, creating a refined environment where structure and softness, precision and rebellion, constantly collide.
Agency: Publicis Luxe
Photographer Worn: Drew Vickers
Photographer Still Life: Emily Jeanne
Executive Creative Director: Jasmine Loignon
Creative Director: Helene Kerbiquet-Alazard
Art Direction: Harrison Hecht, Maud Lepetit
Production: Prodigious
Styling: James Valeri
Model: Alix Bouthors, Hedi Ben Tekaya