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UNHEARD OF

DOLBY ATMOS × MERCEDES-BENZ

To launch the first-ever Dolby Atmos 360 sound system in Mercedes-Maybach and EQ models, we created a campaign celebrating the decades-long relationship between Dolby and Mercedes-Benz. Directed by Julian Klincewicz, the film follows a coming-of-age story from the 1980s to today, blending analog and digital footage shot across eight cameras. The campaign included a hero film, TikToks, and social assets showing how a first musical experience in a Mercedes-Benz inspires an artist to hear their own music in Dolby Atmos years later.

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Agency: antoni_garage

Director & Photographer: Julian Klincewics

DoP: Dominik Panasiuk 

Executive Creative Director: Christian Kies

Creative Director: Daniel Duhn + David Kaufmann 

Art Director: Harrison Hecht, Catharina Sonnenberg

Copy: Pam Boschma

Junior Art Director: Timna Tomisa

2nd Unit Director: Theodor Guelat 

2nd Unit Assistant: Dario Loide 

Executive Producer: Johannes Lehmann + Benne Lavie 

Producer: Negin Ghanizadeh 

Line Producer: Madlen Rosalie 

Casting Director:  Badria Lea 

Post Producer: Felix Shuetze Robert Sieg

Editor: Luca Röser

Stylist: Penninah Amanda 

Production Designer: Helena Gadjilova⠀

VFX Production:  Super Continent 

Post: 100 Berlin 

Music: Amp Sound Branding

Voiceover-Artist: Brianna Drain 

Sound Design: Moritz Staub 

Graphic Design: YOSH

Service Production: Martini Shot 

  2026    HARRISON HECHT

CONCEPT          IMAGE          DIRECTION

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