BORN IN DALLAS, TEXAS I WAS ALWAYS DRAWN TO THE GLITZ, THE GLAM, AND THE WILD WEST; HOWEVER, I ALWAYS STOOD OUT AND PUSHED PEOPLE’S BUTTONS BY NOT SUGAR COATING MY OPINIONS AND FOLLOWING MY OWN MAP INSTEAD OF GOOGLE.
I’M DRAWN TO EMERGING TECHNOLOGIES, DIGITAL PLATFORMS, AND THE PSYCHOLOGICAL ASPECTS OF CONSUMERISM. OTHER PASSIONS OF MINE ARE FASHION, MODERN ART, AND CARS. I AIM TO REDEFINE THE VISUAL NORMS OF ADVERTISING AND LUXURY BY INTEGRATING TECHNOLOGY AND CREATING COMPELLING VISUALS THAT MAKE THE CONSUMER FEEL THAT THEY ARE THE PREMIUM VERSION OF THEMSELVES.
MY EXPERIENCES IN FASHION AND PR HAVE TAUGHT ME TO GIVE ANY PRODUCT A DNA THAT IS RELATABLE AND HOW TO BE DIGITALLY SAVVY. I GRADUATED FROM PARSONS SCHOOL OF DESIGN IN NEW YORK CITY WITH A BBA IN STRATEGIC DESIGN AND MANAGEMENT AND I AM CURRENTLY IN THE ART DIRECTION PROGRAM AT MIAMI AD SCHOOL EUROPE IN BERLIN.
BORN IN DALLAS, TEXAS I WAS ALWAYS DRAWN TO THE GLITZ, THE GLAM, AND THE WILD WEST; HOWEVER, I ALWAYS STOOD OUT AND PUSHED PEOPLE’S BUTTONS BY NOT SUGAR COATING MY OPINIONS AND FOLLOWING MY OWN MAP INSTEAD OF GOOGLE.
I’M DRAWN TO EMERGING TECHNOLOGIES, DIGITAL PLATFORMS, AND THE PSYCHOLOGICAL ASPECTS OF CONSUMERISM. OTHER PASSIONS OF MINE ARE FASHION, MODERN ART, AND CARS. I AIM TO REDEFINE THE VISUAL NORMS OF ADVERTISING AND LUXURY BY INTEGRATING TECHNOLOGY AND CREATING COMPELLING VISUALS THAT MAKE THE CONSUMER FEEL THAT THEY ARE THE PREMIUM VERSION OF THEMSELVES.
MY EXPERIENCES IN FASHION AND PR HAVE TAUGHT ME TO GIVE ANY PRODUCT A DNA THAT IS RELATABLE AND HOW TO BE DIGITALLY SAVVY. I GRADUATED FROM PARSONS SCHOOL OF DESIGN IN NEW YORK CITY WITH A BBA IN STRATEGIC DESIGN AND MANAGEMENT AND I AM CURRENTLY IN THE ART DIRECTION PROGRAM AT MIAMI AD SCHOOL EUROPE IN BERLIN.
BORN IN DALLAS, TEXAS I WAS ALWAYS DRAWN TO THE GLITZ, THE GLAM, AND THE WILD WEST; HOWEVER, I ALWAYS STOOD OUT AND PUSHED PEOPLE’S BUTTONS BY NOT SUGAR COATING MY OPINIONS AND FOLLOWING MY OWN MAP INSTEAD OF GOOGLE.
I’M DRAWN TO EMERGING TECHNOLOGIES, DIGITAL PLATFORMS, AND THE PSYCHOLOGICAL ASPECTS OF CONSUMERISM. OTHER PASSIONS OF MINE ARE FASHION, MODERN ART, AND CARS. I AIM TO REDEFINE THE VISUAL NORMS OF ADVERTISING AND LUXURY BY INTEGRATING TECHNOLOGY AND CREATING COMPELLING VISUALS THAT MAKE THE CONSUMER FEEL THAT THEY ARE THE PREMIUM VERSION OF THEMSELVES.
MY EXPERIENCES IN FASHION AND PR HAVE TAUGHT ME TO GIVE ANY PRODUCT A DNA THAT IS RELATABLE AND HOW TO BE DIGITALLY SAVVY. I GRADUATED FROM PARSONS SCHOOL OF DESIGN IN NEW YORK CITY WITH A BBA IN STRATEGIC DESIGN AND MANAGEMENT AND I AM CURRENTLY IN THE ART DIRECTION PROGRAM AT MIAMI AD SCHOOL EUROPE IN BERLIN.
BORN IN DALLAS, TEXAS I WAS ALWAYS DRAWN TO THE GLITZ, THE GLAM, AND THE WILD WEST; HOWEVER, I ALWAYS STOOD OUT AND PUSHED PEOPLE’S BUTTONS BY NOT SUGAR COATING MY OPINIONS AND FOLLOWING MY OWN MAP INSTEAD OF GOOGLE.
I’M DRAWN TO EMERGING TECHNOLOGIES, DIGITAL PLATFORMS, AND THE PSYCHOLOGICAL ASPECTS OF CONSUMERISM. OTHER PASSIONS OF MINE ARE FASHION, MODERN ART, AND CARS. I AIM TO REDEFINE THE VISUAL NORMS OF ADVERTISING AND LUXURY BY INTEGRATING TECHNOLOGY AND CREATING COMPELLING VISUALS THAT MAKE THE CONSUMER FEEL THAT THEY ARE THE PREMIUM VERSION OF THEMSELVES.
MY EXPERIENCES IN FASHION AND PR HAVE TAUGHT ME TO GIVE ANY PRODUCT A DNA THAT IS RELATABLE AND HOW TO BE DIGITALLY SAVVY. I GRADUATED FROM PARSONS SCHOOL OF DESIGN IN NEW YORK CITY WITH A BBA IN STRATEGIC DESIGN AND MANAGEMENT AND I AM CURRENTLY IN THE ART DIRECTION PROGRAM AT MIAMI AD SCHOOL EUROPE IN BERLIN.
UNHEARD OF
Beginning in May 2023, all the top luxury vehicles from Maybach and the EQ lines will have Dolby Atmos 360 sound systems, the first of any cars. To create awareness in an unseen way, we came up with a social media campaign and TVC telling the story of when Dolby and Mercedes-Benz first came together. In fact, it all started with a cassette player back in the 1980s, so we created a coming of age story together with director, Julian Klincewics. We shot on 8 cameras from the 1980s until now, using both analog and digital footage to create our TVC, 3 TikToks, and many still / moving assets to work across all digital platforms. Our story tells the story of when our Hero first experiences listening to music in a Mercedes-Benz, which then inspired them to become an artist and hear their own music in the present day with Dolby Atmos.
Agency: antoni_garage
Director & Photographer: Julian Klincewics
DoP: Dominik Panasiuk
Executive Creative Director: Christian Kies
Creative Director: Daniel Duhn + David Kaufmann
Art Director: Harrison Hecht, Catharina Sonnenberg
Copy: Pam Boschma
Junior Art Director: Timna Tomisa
2nd Unit Director: Theodor Guelat
2nd Unit Assistant: Dario Loide
Executive Producer: Johannes Lehmann + Benne Lavie
Producer: Negin Ghanizadeh
Line Producer: Madlen Rosalie
Casting Director: Badria Lea
Post Producer: Felix Shuetze Robert Sieg
Editor: Luca Röser
Stylist: Penninah Amanda
Production Designer: Helena Gadjilova⠀
VFX Production: Super Continent
Post: 100 Berlin
Music: Amp Sound Branding
Voiceover-Artist: Brianna Drain
Sound Design: Moritz Staub
Graphic Design: YOSH
Service Production: Martini Shot
