ART DIRECTION / CONCEPTS
Born in Dallas, TX I was always drawn to the glitz, the glam and the wild west. I always stood out by pushing people's buttons and by following my own map instead of Google.
What interests me? Emerging technologies, fashion, and the psychological aspects of luxury.
What are my goals? I seek to create compelling visuals that make the consumer feel like they don't need to fake it until they make it, because they already made it. I also aim to help luxury brands NOT play it safe by jumping on tech trends before competitors.
What do I do for "fun?" When I am not concepting, creating mood boards, or making mockups, I like online luxury window shopping, staying political, making random lists when I can't sleep, and binging guilty pleasure reality TV.
What are two life lessons that changed my life? Lip sync for your life and own it!
What are my takeaways? My experiences in fashion, PR, and advertising have taught me to give any product a DNA that is relatable yet luxe, and how to be digitally savvy without being too techy.
Where was I trained? I graduated in the Honors Program from Parsons School of Design in NYC and I have an Art Direction diploma from Miami Ad School Berlin.
What are some brands I have worked on? Mercedes-Benz, Savage X Fenty, Tory Burch, Jil Sander, Marni, and Vodafone.
Where am I now? Working as a Junior Art Director at antoni_garage for Mercedes-Benz.
Oh... and last but not least: I own that I’m forever in construction. ;)