100 YEARS FILMS

MAYBACH S-CLASS

To celebrate 100 years of Maybach, we created a product film with complimentary snippets that highlight the iconic Maybach S-Class model. Because Maybach is known for the two-tone paint and the two contrasting target audiences (new and old money), the visual concept was inspired by split screens as well as tailored fashion vs. street fashion. 

For this project, I worked as an assistant art director helping develop the visual concept, while creating the styling and production briefings. After the shoot, I managed the post production by creating the post briefs and also supervised the grading. 

Agency: antoni_garage 

Creative Director: Lucas Schneider 

Art Direction: Catharina Sonnenberg, Harrison Hecht

Copy / Concept: Pam Boschma, Gaia Bonetti 

Creative Producer: Marjorie Jorrot
Production: Tempomedia
1st AD: Eckard von Busekist
1st AC: Daniel Merget
Executive Producer: Uli Ulbrich
Producer: Emely.Ashley
Executive Producer Frenzy:  Hugo Marcel, Frenzy Paris
Assistant Producer: Anna Keller
Production Design: Studio Britz
Styling: Lorena Maza & Anna Giulia Bevilacqua
Editor: Jon Echeveste
Hair & Make-Up: Caroline Torbahn
Post images,  sounds for director’s cut: Everest Studio, Benzen
Colorist: Mathieu Caplanne
Talent:  Kevin Bago
Talent: Barbara d'Alessandri
Casting: Ikki Casting
Music: AMP sound branding