MODEL NEUTRAL

MERCEDES-BENZ

For Model Neutral, we created close-up assets that highlight iconic Mercedes-Benz features and work well on social media without putting emphasis on a specific car line, hence the name. In order to creatively highlight iconic features, we utilised abstract projections to create reflections on the car paint and surfaces.

This was the first project where I presented to the client without supervision, interviewed the potential photographers, lead the preproduction meetings, directed at the shoot, and managed the post production and asset delivery. 

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Agency: antoni_garage 

Creative Director: Lucas Schneider 

Art Direction: Catharina Sonnenberg, Harrison Hecht

Creative Producer: Marjorie Jorrot

Photographer: Amos Fricke

Lighting: Lighthawk 

Post Production: RGBERLIN

Set Design: Lukas Popp

Edit and Grading: Stefan King, Peter Schulz, Studio Teiwas 

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