For Model Neutral, we created close-up assets that highlight iconic Mercedes-Benz features and work well on social media without putting emphasis on a specific car line, hence the name. In order to creatively highlight iconic features, we utilised abstract projections to create reflections on the car paint and surfaces.
This was the first project where I presented to the client without supervision, interviewed the potential photographers, lead the preproduction meetings, directed at the shoot, and managed the post production and asset delivery.
Winner Bronze ACD Germany for Photography.
Creative Director: Lucas Schneider
Art Direction: Catharina Sonnenberg, Harrison Hecht
Creative Producer: Marjorie Jorrot
Photographer: Amos Fricke
Post Production: RGBERLIN
Set Design: Lukas Popp
Edit and Grading: Stefan King, Peter Schulz, Studio Teiwas