BORN IN DALLAS, TEXAS I WAS ALWAYS DRAWN TO THE GLITZ, THE GLAM, AND THE WILD WEST; HOWEVER, I ALWAYS STOOD OUT AND PUSHED PEOPLE’S BUTTONS BY NOT SUGAR COATING MY OPINIONS AND FOLLOWING MY OWN MAP INSTEAD OF GOOGLE.
I’M DRAWN TO EMERGING TECHNOLOGIES, DIGITAL PLATFORMS, AND THE PSYCHOLOGICAL ASPECTS OF CONSUMERISM. OTHER PASSIONS OF MINE ARE FASHION, MODERN ART, AND CARS. I AIM TO REDEFINE THE VISUAL NORMS OF ADVERTISING AND LUXURY BY INTEGRATING TECHNOLOGY AND CREATING COMPELLING VISUALS THAT MAKE THE CONSUMER FEEL THAT THEY ARE THE PREMIUM VERSION OF THEMSELVES.
MY EXPERIENCES IN FASHION AND PR HAVE TAUGHT ME TO GIVE ANY PRODUCT A DNA THAT IS RELATABLE AND HOW TO BE DIGITALLY SAVVY. I GRADUATED FROM PARSONS SCHOOL OF DESIGN IN NEW YORK CITY WITH A BBA IN STRATEGIC DESIGN AND MANAGEMENT AND I AM CURRENTLY IN THE ART DIRECTION PROGRAM AT MIAMI AD SCHOOL EUROPE IN BERLIN.
BORN IN DALLAS, TEXAS I WAS ALWAYS DRAWN TO THE GLITZ, THE GLAM, AND THE WILD WEST; HOWEVER, I ALWAYS STOOD OUT AND PUSHED PEOPLE’S BUTTONS BY NOT SUGAR COATING MY OPINIONS AND FOLLOWING MY OWN MAP INSTEAD OF GOOGLE.
I’M DRAWN TO EMERGING TECHNOLOGIES, DIGITAL PLATFORMS, AND THE PSYCHOLOGICAL ASPECTS OF CONSUMERISM. OTHER PASSIONS OF MINE ARE FASHION, MODERN ART, AND CARS. I AIM TO REDEFINE THE VISUAL NORMS OF ADVERTISING AND LUXURY BY INTEGRATING TECHNOLOGY AND CREATING COMPELLING VISUALS THAT MAKE THE CONSUMER FEEL THAT THEY ARE THE PREMIUM VERSION OF THEMSELVES.
MY EXPERIENCES IN FASHION AND PR HAVE TAUGHT ME TO GIVE ANY PRODUCT A DNA THAT IS RELATABLE AND HOW TO BE DIGITALLY SAVVY. I GRADUATED FROM PARSONS SCHOOL OF DESIGN IN NEW YORK CITY WITH A BBA IN STRATEGIC DESIGN AND MANAGEMENT AND I AM CURRENTLY IN THE ART DIRECTION PROGRAM AT MIAMI AD SCHOOL EUROPE IN BERLIN.
BORN IN DALLAS, TEXAS I WAS ALWAYS DRAWN TO THE GLITZ, THE GLAM, AND THE WILD WEST; HOWEVER, I ALWAYS STOOD OUT AND PUSHED PEOPLE’S BUTTONS BY NOT SUGAR COATING MY OPINIONS AND FOLLOWING MY OWN MAP INSTEAD OF GOOGLE.
I’M DRAWN TO EMERGING TECHNOLOGIES, DIGITAL PLATFORMS, AND THE PSYCHOLOGICAL ASPECTS OF CONSUMERISM. OTHER PASSIONS OF MINE ARE FASHION, MODERN ART, AND CARS. I AIM TO REDEFINE THE VISUAL NORMS OF ADVERTISING AND LUXURY BY INTEGRATING TECHNOLOGY AND CREATING COMPELLING VISUALS THAT MAKE THE CONSUMER FEEL THAT THEY ARE THE PREMIUM VERSION OF THEMSELVES.
MY EXPERIENCES IN FASHION AND PR HAVE TAUGHT ME TO GIVE ANY PRODUCT A DNA THAT IS RELATABLE AND HOW TO BE DIGITALLY SAVVY. I GRADUATED FROM PARSONS SCHOOL OF DESIGN IN NEW YORK CITY WITH A BBA IN STRATEGIC DESIGN AND MANAGEMENT AND I AM CURRENTLY IN THE ART DIRECTION PROGRAM AT MIAMI AD SCHOOL EUROPE IN BERLIN.
BORN IN DALLAS, TEXAS I WAS ALWAYS DRAWN TO THE GLITZ, THE GLAM, AND THE WILD WEST; HOWEVER, I ALWAYS STOOD OUT AND PUSHED PEOPLE’S BUTTONS BY NOT SUGAR COATING MY OPINIONS AND FOLLOWING MY OWN MAP INSTEAD OF GOOGLE.
I’M DRAWN TO EMERGING TECHNOLOGIES, DIGITAL PLATFORMS, AND THE PSYCHOLOGICAL ASPECTS OF CONSUMERISM. OTHER PASSIONS OF MINE ARE FASHION, MODERN ART, AND CARS. I AIM TO REDEFINE THE VISUAL NORMS OF ADVERTISING AND LUXURY BY INTEGRATING TECHNOLOGY AND CREATING COMPELLING VISUALS THAT MAKE THE CONSUMER FEEL THAT THEY ARE THE PREMIUM VERSION OF THEMSELVES.
MY EXPERIENCES IN FASHION AND PR HAVE TAUGHT ME TO GIVE ANY PRODUCT A DNA THAT IS RELATABLE AND HOW TO BE DIGITALLY SAVVY. I GRADUATED FROM PARSONS SCHOOL OF DESIGN IN NEW YORK CITY WITH A BBA IN STRATEGIC DESIGN AND MANAGEMENT AND I AM CURRENTLY IN THE ART DIRECTION PROGRAM AT MIAMI AD SCHOOL EUROPE IN BERLIN.
AD&CW: HARRISON HECHT
AD: LEON KAISER
MENTOR: FLORIAN WEITZEL
One night while doing a skin care routine with Lisa Kirmsse, we fell down a Google rabbit hole and discovered the insight that HEV light has similar damaging effects on the skin to UVA light. This then lead to the idea to create an app for The Ordinary that recommends you the perfect retinoid while also customizing your screen preferences.
MENTOR: LISA KIRMSSE
