SAVAGE X FENTY

SAVAGE_NOT_SORRY

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During my time at Mojo Supermarket, I assisted the team in the conception and visualization behind the SAVAGE_NOT_SORRY campaign leading up to Rihanna's Savage X Fenty Volume 2 fashion show on Amazon Prime. The theme was a celebration of all body types and inclusivity.

 

Based on the insight that many of Savage X Fenty’s photos were getting reported on Instagram, we cut to the chase and censored ourselves first, taking control of our content. 

winner 3X webby awards

CD/Founder:  Mo Said

Senior AD: Camilo De Galorfre

Senior CW: Emily Berger 

Creative: Sarah Olicker 

Freelance: Harrison Hecht

 

Intern: Julia Heydemann 

 

 

 Concept and Copy:

- Mo Said

- Emily Berger

- Julia Heydemann

Concept and Art Direction:

- Camilo De Galorfre

- Sarah Olicker

- Harrison Hecht