BARCLAYS

BECKY

AD: Harrison Hecht, AD: Rohil Borole, CW: Lorenzo Colnaghi , Mentor: Sarah Buggle

For the D&AD Barclays brief, we decided to respond to the fact that most Brits who struggle with Mental health also struggle with shopping addiction. As a solution, we created a chat bot called Becky to help people turn their impulse purchases into investments. The result was a wooden pencil for the D&AD New Blood Awards.